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Though you may have rationalized that you’re simply choosing a mood board that best adheres to your branding guideline and resonates more adequately with your audience, you’re actually defining the personality and communication style of your website - which should mirror your organization’s. Moodboarding impacts your company’s personalityĪfter your organization selects a mood board (we’ve found delivering clients two or three is best), it’s important to not overlook the significance of the decision. Final site hierarchy & user interactivity (that’s why we prototype)Ĭommunication style and personality help craft the overall experience your users will encounter throughout your website, and mood boards are the vehicle your organization can use to define those characteristics.Final content (headlines, body text, image selections).Homepage design, About Us, Products) - mood boards are page template agnostic To understand their intent, it’s just as important to understand what they do not represent. What website mood boards DO NOT communicate Each mood board explored a different visual design direction. overall contrast (helps emphasize hierarchy & structure)Īn example of two mood boards for our client Vamoose Tattoo Removal.
![mood board website mood board website](https://64.media.tumblr.com/5b49ef4c39908118ac587db4c134a366/tumblr_pbwxa2qxGK1xa9nyfo1_1280.jpg)
spatial awareness (or, white space usage).Mood boards for web design will focus on a specific set of elements to help communicate how the website’s content and overall user interface would be impacted.Īt ProtoFuse, our mood boards will experiment with: Designers and others use mood boards to develop their design concepts and to communicate to other members of the design team.
![mood board website mood board website](https://assets.justinmind.com/wp-content/uploads/2018/08/mood-board-for-a-construction-company.png)
fashion, interior design).Ī type of collage that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator. Mood boards have a long history in helping people communicate creative ideas and can take on many forms (actual or virtual) in various industries (e.g.
![mood board website mood board website](https://galathome.com/wp-content/uploads/2019/08/Mood-board-created-on-Canva.png)
Though mood boards are heavily used by web professionals, they are not exclusive to our industry nor did they originate from it. What is a mood board? A generic mood board designed to help an interior decorator communicate This creative process also provides designers with a golden opportunity to experiment with the articulation of your value proposition and positioning statement - critical elements to ensuring your message resonates with your audience.įurthermore, when mood boards solicit the proper feedback and are presented in parallel with a clickable prototype, we believe they can erase that inescapable anxiety that the creative process can evoke. While designing your website’s user experience, mood boards can be an essential tool for helping everyone understand your organization’s: Website mood boards: essential to your brand
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